This month, we’re counting our blessings. We’re especially thankful we found our new skincare line, Clayton Shagal…  It’s been a great addition to our line – you’re going to absolutely love it!   

Before decking the office with tinsel, creating a fire hazard with a kaleidoscope of Christmas lights, or buying those plastic reindeer figurines – you might want to read our report on holiday décor… Is it a do or a don’t?

Did you know that a new, highly lucrative spa trend has been born? Make sure you know what to expect…  During the holidays, cross-promotions can be a great way to stretch your ad budget – so we’ve prepared some great tips to help you do it.  And if your holiday promotions target women, you might want to hear what Dr. Fairfield, MD, FAAD has to say, because he claims to have found the secret to wooing the ladies…

Last but not least, we’d like to wish you all a very wonderful Thanksgiving holiday.  Thank you very much for your business.

Have a comment about this month’s newsletter? Email us at editorial@techno-derm.com. Want to stay up-to-date on the latest Techno-Derm news and articles? Subscribe to our RSS feed today.

This Thanksgiving, LPG America is giving thanks for its new Clayton Shagal skincare line.  With its cornucopia of dermatological-grade, anti-aging skincare products, the Clayton Shagal line may be just what you’ve been praying for, too... 

Why do we think Clayton Shagal is the cream of the crop?  Because they work better than just about any skincare we’ve ever seen.  Unlike other skincare products, Clayton Shagal’s line won’t lose efficacy when penetrating the protective barriers of skin.   

How?  The active ingredients.  They’re uniquely able to penetrate both the epidermis and dermis skin layers without compromising their molecular structure - it stays 100% intact.   Not only are the ingredients exceptionally powerful and fast-acting by themselves - but when they’re mixed - they work synergistically to complement each other … Do you know what that means?  It means Clayton Shagal products have fast, concentrated absorption – and they deliver incredible results - instantly!   
For optimal results, use Clayton Shagal with Facial Fitness anti-aging treatments.  Not only do the treatments help revitalize healthy fluid exchanges to nourish and oxygenate skin and stimulate fibroblasts – they also increase skin receptivity to the über powerful Clayton Shagal line.     
Right now, we’re distributing in select states – New York and Florida – but we’ll be in your area soon enough.  What’s the best part of selling Clayton Shagal?  Besides the fact the products sell – and sell well - you’re only billed for what you sell…  What’s that mean? Call us at (888) 892-4588 or email us at info@techno-derm.com and we’ll explain. 
To read the complete article on Clayton Shagal products and for detailed information on the ingredients – click here 

Geena Davis, Jane Seymour, Courteney Cox-Arquette, Madonna, Christie Brinkley, Brooke Shields… What do these Hollywood A-listers have in common?  They all had babies in their late 30’s and 40’s – well past the customary age for childbirth.  And they’re not alone.
According to the US Census data, between 1990 and 2006, the birthrate for women aged 40-44 increased 65 percent and doubled for women aged 45-49.  Whether to achieve personal goals, for relationship stability, or just being sure the timing’s right - many women are delaying parenthood until they’re older.  The problem? It takes considerable time, effort, and expense to conceive – and the risk of complications is a whole lot higher.  
But despite these risks, the baby business is booming - both for baby boomers – and for spas.  Not only are these mature ladies more affluent than their younger counterparts, they’re also very likely to pamper themselves with pricey spa services.  During (and after) their 9 month pregnancy, they’ll try to enjoy the ‘mom experience’ to the fullest extent possible.
Industry analysts have found that their resolve has given birth to a hot new trend. In the ISPA 2007 Spa Industry Study, about 60 percent of US spas are now offering pregnancy massages.  Treatments for body aches and pains, relaxation, swelling or bloating, fatigue, muscle strains, acne breakouts, puffy eyes, stretch marks and post-pregnancy weight gain are in high demand. 

LPG Treatments are just what expecting women are expecting.  Lipomassage offers a scientifically proven, non-invasive treatment for body contouring, cellulite reduction and inch loss. It can also be used to restore tissue suppleness to its pre-pregnancy tautness. But there’s a caveat:  The hormonal fluctuations of new moms will impact aesthetic results. For more information on treatments, technology or training, contact Techno-Derm training manager at training@techno-derm.com 

What about the relaxing, feel-good sensation of Endermologie?  It’ll help revitalize healthy fluid exchanges to decrease fluid retention and the accompanying swelling and bloating.  Endermologie is also great for relieving muscle soreness, aches and pains.    And don’t forget Facial Fitness! It’s fabulous for treating blotchy complexions, facial swelling and puffy eyes - and it’ll give pregnant women a beautifully refreshed, well-rested and youthful appearance.

Know the real kicker? This demand is impervious to economic ups and downs – it’s a secure investment that’s pretty much guaranteed to knock up your business. 

The Marketplace: Holiday décor

Holiday décor – A do or don’t? Experts say it’s a do. Chic holiday decorations add a touch of sparkle and create a special festive feeling that researchers say stimulate purchases. But wait - the key word is ‘chic.’ So how much is too much?

Your décor selections should also be considerate of religious and ethnic diversity.  I’m not suggesting that you host a full-fledged Matzah ball with menorahs or deck the office with Kwanzaa Kinara candles – I’m simply suggesting that you subtly try to recognize and appreciate diverse traditions where you can...

It might be the perfect time to survey your clients and staff to find out about their cultural heritage.  Just strike up the conversation casually, during their Facial Fitness or Lipomassage treatment.  Not only will it demonstrate your respect for their values and beliefs, but it will also make them feel more at home and comfortable with you.  One great way to accomplish this is by finding out the common holiday greeting for their culture – then, upon their departure, you can wish them a good one – whether it be a ‘Happy Hannukah,’ ‘Merry Christmas’ or ‘Marhaba...’ This thoughtful consideration will do much to increase client satisfaction and in turn, boost productivity and sales. 

Oh – and if you want to decorate with flair (and without offense), string up some warm white lights; but use only enough to create a mood, not to cause a city-wide power outage...  You can also showcase the nature and the changing seasons.  Now, I’m not telling you to buy a colossal, door-blocking Christmas tree or have a snowman melting in your entryway - I just mean that you might want to include some modest wintry arrangements with flowers, pinecones, delicious-smelling bowls of potpourri or some fresh-baked goodies… You get the idea. 

A cross-promotion, or a promotional collaboration between two complementary businesses, may be a really cost-effective way to market your business and LPG treatments this holiday season.  Done right, this partnership will stretch your ad budget, improve your reputation, open up new markets and land some new customers. How do you do it?

Step 1:  Create a Budget:  Be conservative, dedicating only about 5-7% of your seasonal ad budget to the cross-promotion.  
Step 2:  Find a Partner:  Survey clients for references – or check out industry groups, forums and web sites to target your desired clientele.   The businesses you approach should have a solid reputation, friendly management and want to cross-promote.   
Step 3:  Brainstorm Promotions: Be creative in your cross-promotions.  Maybe you can take advantage of the upcoming food-driven holidays and team with a high-end restaurant. They’d likely be willing to give you free goodies to promote their business. Imagine Endermologie massages, a mani-pedi combo and delicious, healthy food…   In exchange, perhaps you could offer a discount on services or a drawing for a full-service Lipomassage or Facial Fitness spa treatment.   
Step 4: Test the Promotion:  Before investing lots of resources or a huge budget – do a small, inexpensive test to be sure it’s the right fit.  Stay organized and track results. 
Step 5:  Cross-Promote!:  Promote – giving your partner coupons, brochures, fliers and posters to support it.  (Just remember to put a time-limit on the promotions!)